mascara

Mascara is like a magic wand that boosts your confidence — a little swipe, & boom! You’re ready to take on the day with gorgeously amplified lashes. Whether you’re keeping it natural, adding a bit of drama, or going for an open-eyed look, tarte has the best mascara for every vibe.

How to find your perfect mascara
Are you forever searching for the 1? If you have short lashes, our lengthening mascaras will give you that fluttery look that’s even better than falsies. Got straight lashes? Try our curling mascaras for an open, lifted effect that lasts all day. For thin or sparse lashes, our volumizing mascaras deliver full, fluffy drama. & if your lashes need a little TLC, our conditioning ingredients will leave them looking stronger & healthier.

Our lights, camera, lashes platinum mascara is the newest addition to the team. This game-changing tinted lash serum mascara is powered by our Platinum Lash Serum Cocktail — a nourishing blend of biotin, peptides, green tea, avocado, jojoba & olive oils — for fuller, stronger-looking lashes. It works like a mascara but nourishes like a serum, using its flick & flirt bristle brush to define & separate lashes for bombshell volume. Clinically proven to volumize, lengthen & curl, it offers 16-hr longwear & 24-hr flake-free, smudge-proof magic, so your serum-powered flutter stays flawless wherever the day (or night) takes you!

If you’re all about extra length, tartelette XL tubing mascara is your go-to for lashes that go the distance. An Allure Best of Beauty Award winner, this ultra-black formula works like a lash tint, wrapping each lash in lengthening “tubes” that outshine your best false eyelashes, making lashes look XL, lifted & defined. When it’s time to remove, the tubes glide off effortlessly with just water — no tugging or pulling & less damage to your lashes. With 24-hr flake-free, smudge-proof wear & TLC complex (hello, niacinamide, biotin & panthenol!), it gives you thick, long, conditioned-looking lashes — so cancel your lash appointment now!

Looking for a more subtle tubing option? Try our tartelette tubing mascara — it’s like lash extensions in a tube! Using micro-tubing technology, it wraps, lengthens & volumizes each lash for fluffy, wispy results with a flake-free, smudge-proof hold that lasts up to 24-hrs. Plus, it removes effortlessly with makeup remover — no harsh scrubbing required. Available in black & brown, it’s enriched with lash-loving ingredients like shea butter, castor oil & carnauba wax to keep your lashes looking healthy.

If you’re after an instant eye-lift effect, lights, camera, lashes 4-in-1 mascara is like a push-up bra for your lashes! This 4-in-1 wonder volumizes, lengthens, curls & conditions for tartelettes who want it all, creating doll-like lashes that make a statement. The 360° magniLASH bristle wand is made of 2 brushes wound together, with short bristles for volume & longer ones for curl. Its deep, dark pigment amps up the definition, giving your eyes a lifted, striking look. For a softer, more natural vibe, it’s also available in brown, perfect for everyday wear. Plus, it comes in a waterproof formula, so you’re ready for anything, rain or shine!

Our best-selling maneater mascara went viral on TikTok & even snagged an Allure Best of Beauty Award. The molded brush has over 500 bristles to coat & separate each lash, delivering instant length, volume & curl for a look that rivals falsies. Perfect for any social butterfly, it offers 16-hrs of longwear to take you from day to night with confidence. For a softer, more natural look, try it in brown — perfect for enhancing lighter lashes or creating a more subtle, everyday vibe. This lash-boosting mascara is also available in a waterproof version for those moments when you need extra staying power! Pair it with the rest of our maneater collection for fierce cat eyes & more purr-fect looks.

For the big, bold lash lovers, our big ego vegan mascara brings the drama. This ultra-black, flake-free formula delivers 16-hr wear with serious lift, length & volume. It works wonders for all eye shapes, including almond eyes, round eyes, upturned eyes, monolid eyes, hooded eyes & more, ensuring everyone gets their boldest, most dramatic lashes yet. Plus, babassu oil, vitamin B5 & glycerin create a nourishing cocktail for your lashes. Big volume, no smudge, all vegan — this is a formula both you & your lashes will be obsessed with.

Lash Primer
Want lashes that go the extra mile? Our tartelette™ tubing lash primer is the ultimate first step for va-va-volume, length, & longwear. It works to boost the look of your natural lashes for even better mascara performance—especially when paired with our best-selling tartelette™ tubing mascara. For the full effect at a great value, grab founder Maureen Kelly’s go-to lash cocktail.
These are just a few of our favorites, but with our range, there’s truly a mascara & lash primer for everyone. From soft, fluffy lashes to bold, dramatic volume, tarte mascara will leave you looking fabulous & feeling fearless. Forget faux lashes & lash extensions — just a few swipes of tarte mascara are all you need!
P.S. All our mascaras come in travel size, so you can take your lash game on the go!
Still deciding?

If you’re unsure which tarte mascara is right for you, go to our mascara quiz (you can also find it in our navigation menu under the “explore” tab). Play your cards right & you’ll end up with your forever mascara! You can order it right then & there online — no need to go to the store for in-person shopping. If you don’t absolutely love your purchase, return it for free within 30 days (United States customers only).
Need more help? You can always reach out to our customer service team for information about your orders, returns, our terms & privacy, gift cards & more.