Discover the shape tape™ collection—tarte™’s viral, best-selling range of concealers, foundations, powders & glow-giving essentials. This cult-favorite family of products is known for full coverage, flawless finishes, & skin-loving ingredients that help you look & feel your best. Every shape tape™ product is packed with good-for-skin ingredients like shea butter, licorice root extract, mango seed butter & hyaluronic acid. Designed for all skin types & tones, shape tape™ delivers both performance & nourishment in every swipe. Whether you’re going for a full beat or a 5-minute face, shape tape™ has you covered—literally.

shape tape™ concealers

Looking for the perfect concealer? The shape tape™ concealer is the #1 concealer brand in the U.S.,* loved for its full coverage, 16-hr wear, & crease-proof, matte finish. It smooths, lifts & brightens skin’s appearance while staying put all day.

Want more hydration? The shape tape™ creamy concealer gives you the same iconic coverage with a cushiony, moisturizing formula perfect for dry or mature skin types.

Try the shape tape™ radiant concealer for a 2-in-1 brightening & hydrating formula that acts like an eye cream but performs like a lightweight concealer.

The latest in the family, shape tape™ concealer stick is our 1st-ever shape tape™ concealer in a stick! Why choose between coverage & skincare when you can have both?!

shape tape™ color correctors

Neutralize & brighten the appearance of your skin with shape tape™ correctors, rich, full-coverage color correctors that effortlessly cancel out the look of dark circles, redness & discoloration. Use alone or layer it under your favorite concealer for extra coverage.

find your shade

• Peach color corrector: Neutralizes dark undereyes & discoloration. Ideal for light to medium skin tones.
• Orange color corrector: Neutralizes dark undereyes & discoloration. Ideal for medium to deep skin tones.
• Green color corrector: Neutralizes redness, hyperpigmentation & blemishes. Ideal for fair to tan skin tones.
• Black color corrector: Use to add depth or contour face.
• White color corrector: Adds brightness alone as base or mixed to customize your shade.
• Blue color corrector: Neutralizes & diffuses orange & yellow tones. Ideal for tan to deep skin tones.
• Yellow color corrector: Brightens to offset dullness & neutralizes mild redness. Ideal for light to medium skin tones.
• Pink color corrector: Brightens the look of dark spots & offsets dullness. Ideal for fair to light skin tones.
• Red color corrector: Neutralizes dark undereyes & discoloration. Ideal for rich to espresso skin tones.
• Lavender color corrector: Brightens the look of undereyes & offsets yellow tones. Ideal for fair to light skin tones.

shape tape™ blush, glow & contour

Highlight with ease using shape tape™ glow wand, a multitasking liquid illuminator that adds a radiant, dewy finish to the high points of your face.

Enhance your glow with glow tape™ highlighter, a radiant liquid highlighter that delivers a lit-from-within luminosity for all skin types.

If you prefer your glow in powder form, grab shape tape™ glow powder, a radiant baked finishing powder that’s like golden hour in a powder!

For contour that helps lift & defines your appearance, swipe on sculpt tape™ contour. Its lightweight formula blends seamlessly to create natural-looking depth & dimension.

Add the perfect pop of color with blush tape™ liquid blush, a silky-smooth liquid blush that glides on for a flawless finish.

shape tape™ prime & set essentials

Before you apply your complexion products, start with base tape™ hydrating primer to extend makeup wear and give 12-hr hydration, too.

After you apply everything, keep your look in place all day with shape tape™ stay spray vegan setting spray, a long-wearing, transfer-resistant mist that helps makeup stay put.

shape tape™ sets, kits & bundles

Want to try it all or save while you stock up? Explore shape tape™ sets, curated combos featuring fan-favorites at a value. Whether you’re a first-timer looking for a full routine or a loyal fan replenishing your stash, these sets make it easy to get more of what you love for less.